StatSocial Blog
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In today’s always-on digital world, brands can’t afford to sit on the sidelines when social...
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In today’s always-on digital world, brands can’t afford to sit on the sidelines when social content goes viral. Whether it’s a trending meme, a breakout influencer moment, or a cultural flashpoint,...
Your Brand Went Viral: A 4-Step Guide on What to Do Next
In today’s always-on digital world, brands can’t afford to sit on the sidelines when social content goes viral. Whether it’s a trending meme, a breakout influencer moment, or a cultural flashpoint, going viral presents a rare opportunity to drive massive visibility...
How to Conduct Influencer Validation & Measurement Leveraging StatSocial Audience Data in Combination with Any Influencer Management Platform
Platforms like Upfluence, Grin, and CreatorIQ make influencer management easier—from outreach to payments to campaign tracking. But when it comes to finding the right creators, most still rely on engagement metrics and follower counts. A creator that is recommended...
When Your Perception Doesn’t Match Reality: How Brand Audience Insights Reveal the Truth About Your Brand
Marketers often believe they understand how their brand is perceived—until they see the data. At StatSocial, it’s not uncommon for clients to run a brand audience insights report and receive surprising results. Maybe the audience engaging with your brand isn’t who you...
The Only Influencer Measurement Solution That Ties Campaign Exposure to Actual Sales
Influencer measurement has long been limited to superficial signals—likes, shares, views, and promo codes. But marketing leaders are demanding more. They want to know how influencer campaigns actually impact business outcomes. StatSocial delivers exactly that. As the...
The Preferences & Affinities of Luxury Menswear Consumers
We recently highlighted the brand audiences of LaCroix and Sweetgreens, but in this blog, we’re taking a closer look at a consumer audience with a strong affinity for men’s designerwear—uncovering who they are, where they engage and what they value. Using StatSocial’s...
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could be enriched with a customer’s interests, media preferences, brand...
An Influencer Attribution Case Study: Dunkin’ and Charli D’Amelio
Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “The Charli,” a limited-edition beverage reflecting her go-to Dunkin’ order. To measure the campaign’s success, Dunkin’ incentivized customers...
StatSocial’s Influencer Audience Tool: 7 Most Common Questions Answered
Influencer marketing continues to grow exponentially, yet most planning and measurement tools still rely heavily on traditional engagement metrics. To maximize impact, brands must shift to an audience-based approach—focusing not just on likes, comments, and shares but...
The Top 5 Data Clean Rooms You Should Know & How StatSocial Makes Them Even More Powerful
Data clean rooms are essential for marketers looking to collaborate on data while maintaining privacy and security. But a clean room without the right data is just an empty space.This is where StatSocial comes in.We connect the dots between social media behavioral...
The Audience Targeting Tool That Doubled A Company’s Direct-to-Consumer Sales
Reaching your audience on social media and across the digital ecosystem has become more challenging than ever. With constantly evolving algorithms, increased competition for attention, and restrictions on targeting options, marketers often struggle to connect with the...